Airmail: Small Packet or Letter?

In my article on postage I say that you can send anything internationally as a Letter rather than a Small Packet if it is cheaper. When I first wrote that article, it was only cheaper up to 40g, but now it is cheaper up to 100g, so this issue now applies to more people.

I had a question on the blog about whether I had any proof that this was true, and also got involved in various threads on the Etsy and Folksy forums about this issue, so I wanted to collect together the facts and myths in one place. Let me warn you, this is a bit of a long post, and there are no pictures to break it up, sorry! Update - I think we've cracked it! Whizz down to the bottom to see!

Cheeky Moo!

Have you seen this offer from Moo in conjunction with Folksy, for 50 free business cards? I decided to take them up on it last month. I'm a big fan of Moo but don't find it cost-effective to use their lovely business cards for all my needs (I admit it, I'm an even bigger fan of Vistaprint!), so when I saw this offer I couldn't resist. I wanted to have photos of my happy customers on the back; they look cute and make a good talking point. The only caveat to the offer was that the back of your cards had a smart "Folksy" tab added (and you had to pay P&P too).